Wash Resources Categories: Mobile Payment

When it comes to trends in multifamily laundry, digital rooms are leading the charge. Demand for laundry machines with digital payment has roughly doubled since the start of the pandemic.[1] And, it’s a habit that’s likely to stick. Among those who started using their smartphones to pay during the pandemic, approximately 70 percent said they intend to continue afterwards.[2] It has become so prevalent that 15 percent of digital wallet users say they regularly leave their homes without their old-school wallet.[3]

Today’s smart laundry rooms offer residents more than the convenience of modern cashless payment — they offer more security and fewer service calls, and also cut down on vandalism and theft. Plus, managers get better visibility to laundry room operations and revenue reporting. If you haven’t upgraded your laundry room yet, consider these advantages:

1. Residents Prefer Cashless Payment – Residents love the convenience of being able to pay with an app or contactless card. In fact, 85 percent of WASH residents surveyed expressed interest in a cashless laundry solution. But you may be surprised to learn that this also adds up to an increase in laundry room revenue. As it turns out, the easier laundry payment is, the more laundry they’ll do.
2. Digital Laundry Is Simple – Ease goes beyond payment. With digital laundry, residents simply have more control over their laundry experience. From checking machine availability to reporting a broken machine, to getting stain removal tips, a laundry app makes doing laundry so much more convenient.
3. Safe and Secure – Digital laundries are a safer option than traditional coin-operated rooms. Encrypted with security features and less enticing for theft than a wallet or purse, digital payments are more secure. Plus, contactless payment is relatively germ free.
4. No More Coin Jams – When you switch to digital payment, you eliminate one of the biggest causes of out-of-order machines – coin jams. With cashless, digital laundry, there are simply no need for coins, so there are no more jams and less vandalism.
5. Upgrades Are Hassle Free – Upgrading to a digital laundry room is easier than you might think. A professional laundry room management company such as WASH, can handle installing the smart room technology and even promote the upgrade to residents.

WASH, a pioneer in multifamily laundry since 1947, with thousands of digital laundry rooms throughout the United States, is once again transforming the laundry experience with its new breakthrough digital technology and its WASH-Connect app. If you want your laundry room to be convenient and hassle free as well as profitable, then WASH has a solution for you. Check out our digital bundles or request a free consultation to find the customized digital solution that’s best for your property.

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[1]  https://www.wsj.com/articles/coin-shortage-creates-loads-of-laundry-stress-quarters-change-thefed-11629209465

[2] https://deloitte.wsj.com/articles/how-the-pandemic-has-stress-tested-the-digital-home-01628880858

[3] https://www.mckinsey.com/industries/financial-services/our-insights/banking-matters/new-trends-in-us-consumer-digital-payments

 

 

With more convenient payment options, cash and even credit cards are no longer the preferred way to pay. As your residents are busy scanning their phones to purchase everything from an afternoon latte to virtual yoga classes, they’re becoming accustomed to using mobile apps virtually anywhere. That can include doing their laundry.

Why is mobile payment so popular?

• Safety: Mobile payments are a safer option. Your phone is: harder to misplace than currency or credit cards; more noticeable if dropped; encrypted with security features if lost; and less enticing for theft than a loaded wallet or purse. During the current COVID-19 pandemic, you are also far less likely to share germs when using contactless payment.

• Convenience: Many people opt to leave their wallets or purses at home, and joyfully ditch routine stops at an ATM or searching for quarters. And while credit cards have made payments almost instant by inserting a chip or swiping a mag stripe, now a simple wave of your hand or a simple tap will do via a mobile payment app.

• Revenue Boosting: The great news for property owners and managers is that in laundry rooms with high mobile payment adoption, there have been significant revenue upticks. So, the more convenient payment, the more residents will spend on laundry.

In fact, a recent study revealed that 85 percent of residents are interested in cashless laundry payment solutions.*

As a leader in laundry tech, WASH Multifamily Laundry Systems is responding by offering an easy-to-use mobile payment solution through its WASH-Connect app.

Embracing the WASH-Connect mobile payment technology in your common-area laundry rooms adds the safety and convenience your residents have come to expect, while increasing laundry revenue and requiring less of your time, maintenance and — certainly — fewer jammed quarters.

Plus, the WASH-Connect app offers a host of other features designed to make laundry day a whole lot easier:

• Residents have more control over their experience. In connected laundry rooms, they can use the app to check remotely which machines are available, and when wash and dry cycles are complete.
• Users can request service, refunds and report issues — all directly through the app.
• The app comes stocked with laundry advice, stain removal tips and educational resources.

Upgrading your equipment also is easier than you might think. WASH installs the smart room technology that allows residents to connect to the machines using Bluetooth right from their mobile devices.

For more on how to update your laundry room with mobile pay technology, visit www.washlaundry.com/mobilepay.

*February 2020 WASH Resident Survey

In the current COVID-19 environment, the term “dirty money” takes on a whole new meaning. Handling cash requires physical interaction — a sure way to spread germs.

WASH offers innovative contactless systems that allow users to pay with a no-touch laundry card or a Bluetooth-enabled app from their smartphones. Voila! No unnecessary handling.

Is Contactless Safe?
Even before COVID rocked our world, contactless and digital payment methods were becoming more mainstream. Not only is it more convenient, users are more secure from cyber-theft and establishments that utilize cashless payment also have a reduced risk of on-site vandalism and theft.

Contactless cards are embedded with a communication antenna used for close- proximity payments via radio waves. The card creates a dynamic code, which is unique for each individual transaction.

Another great contactless option is mobile pay. Mobile payment is superior to credit cards because your information is never given directly to the merchant during a transaction. Digital wallets use authentication, monitoring and data encryption to secure your personal information.

The truth is contactless cards, mobile pay and digital wallets are far more secure than other payment methods, including cash.

Coming Clean
Now, let’s talk about how all this technology translates to tackling dirty laundry.

• Contactless WASH Laundry Cards
  WASH already understood the hassle of having to collect and handle quarters to do laundry. Thus, the contactless WASH laundry card was born. It’s even more relevant now, as we strive to stay healthy by limiting our exposure to shared surfaces. Each WASH-enabled machine has the option of a reader that can process your laundry card payment.
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• WASH-Connect App
  You also can download the sparkling new WASH-Connect app (Android and iPhone) and pay through your mobile device.

This convenient and easy-to-use app allows users to:

• Easily find an available machine
• Pay from a mobile phone
• Get how-to laundry advice
  • Monitor the laundry cycle in real time
  • Get alerts when the laundry is done
  • Receive perks from using the app in the form of coupons and loyalty rewards
  • Request service help
  • Request refunds credited directly to digital wallets

The real convenience is that you still can wear clean clothes even if you don’t have any spare change.

Think Smart
WASH smart laundry rooms provide the convenience of cashless payments, improved safety and security, reduced need for service calls and the option of connectivity for real-time visibility.

WASH does all this by offering customizable tech bundles to transform the laundry room experience for owners and residents alike. Request a quote for your property.

Enabling mobile payment for laundry is easier than you think and can help boost laundry room usage and resident satisfaction.

When residents do laundry, with mobile payment they can now simply use their smartphones to pay instead of fumbling with pockets full of quarters or having to add value to a laundry card.  And, since mobile payment technology is low cost and simple to implement, property owners and managers are excited to adopt the new technology in their common-area laundry rooms.

Before you start accepting mobile payments, consider some of these perks for the property owner and residents:

1. Convenient to Use – With smartphones always in reach, mobile payment makes doing laundry easier, faster and more convenient than ever before.
2. Cheaper Than Card Readers – An inexpensive Bluetooth device installed on a washer is all the hardware that’s needed — meaning that the technology is low cost and a lot less expensive than credit card readers.
3. Built-In Loyalty and Incentive Programs – Discounts, loyalty promotions and special offers are integrated with the app and designed to accelerate adoption and increase usage.
4. More Secure Than Cash – Mobile payments offer extra layers of security and remove cash from your property, reducing risk of theft and vandalism.

Apartment owners and managers from across the country are embracing mobile payments for laundry, thanks to these benefits.  By removing the friction of paying with coins they’re improving the laundry experience and their laundry room profits are also on the rise.

Leading multifamily laundry operator, WASH, currently has more than 500,000 users on their mobile pay platforms and is actively in the process of expanding the reach of mobile payment throughout their customer base. In order to convince residents to adopt a new payment method, WASH provides resident education which demonstrates the convenience. As a result, residents are quickly integrating the technology into their regular laundry routine.

If you’re interested in enabling your laundry room for mobile payment, contact WASH today.

Residents appreciate the convenience of mobile pay for laundry, but they also love the savings. Did you know that WASH offers a series of discount campaigns and in-app offers to increase mobile adoption and fuel laundry room usage?

– First Wash Free – a free trial offer

– Accelerated Firsts – new users get 75-percent off wash or dry, twice

– Monthly Promotions – engaging current users with 50-percent off wash or dry, two times each month.

We can even help you spread the word to your residents with a variety of promotional materials.

Bottom line: With mature mobile pay locations, laundry room revenue is increasing and residents love the convenience and discounts. But, the benefits of mobile pay don’t stop there!

• Security removes cash from property and no personal credit-card data or numbers are stored
• Less service calls due to a reduction in coin jams and overfilling machines
• Easy refunds by crediting the resident’s account with a push of a button or coupon code
• No additional cost — the app is free to use

Mobile payment is just one example of how WASH is transforming the customer experience with tech-forward solutions and innovations.

Odds are, you’ve already seen different ways to pay with your phone or have experienced it yourself. With a simple swipe up on a phone screen, funds are digitally deducted and checkout is completely effortless. The purchasing experience has essentially been reinvented without the inefficiencies. No more rooting around for coins, no more inserting a chip. This effortless payment is reminiscent more of an online transaction — hassle free and one that inspires total confidence. Now, this revolutionary IoT tech is being brought to everyday expenditures, namely your laundry room.

When people take their load of laundry to a laundry room, they usually think of quarters. Often, this meant searching for quarters or having to acquire a roll of quarters. We’ve all been there. The need for coins becomes a barrier to the payment rather than a gateway. That’s why WASH is excited to offer mobile payment. By simply installing a small Bluetooth device to your machines, residents can easily download the app, add funds to their wallet and complete the transaction. Coin-free and completely convenient. In fact, when polled for their thoughts, a majority of users cited convenience as the stand-out difference that mobile payment could offer them. By removing the need for coins or yet another plastic card, there’s one less thing to potentially forget or to lose. One less obstacle toward completing the transaction.

Mobile payment convenience doesn’t end with ease of use, either. Consumers cited the speed of their transaction with mobile options as being just as much of a driving force as usability. The truth is, with the introduction of EMV-chipped credit cards, the use of a physical bank card has become a slow, non-intuitive process: an inconvenience in what was once a convenience-driven platform. The rise of mobile payment is bringing this convenience formerly associated with traditional credit/debit payment methods into the 21^st Century, into your laundry room and into the palm your residents’ hands. Polling has shown that quality, cutting-edge amenities can help retain residents, and streamlining those amenities can only serve to sweeten the deal. Keep your residents satisfied and atrract new tenants by pairing WASH’s mobile technology with award-winning service!

Inquire today at www.washlaundry.com/mobilepay to have your laundry room transported into the 21^st Century!

Have change for a $20? We didn’t think so.

With the rise of convenient payment options, cash is no longer the preferred way to pay for everyday expenses. Today, consumers are swiping their debit cards to buy groceries and scanning their phones for an afternoon latte. Many stores now provide coupons and incentives that can be scanned straight from a mobile app.

Thanks to mobile payment technology, many consumers choose to walk around with no cash in their wallets and expect to make purchases just about anywhere – including the laundry room. WASH Multifamily Laundry Systems now offers a mobile payment solution that allows residents to pay for laundry through an app. And no quarters are required!

Adding the convenience of mobile payment to your laundry rooms is a great way to foster loyalty, improve resident satisfaction and increase revenue. With WASH managing your laundry room, adding the technology to your equipment is easier than you may think. Here are three things to know:

1. Installation is easy.  WASH handles installation allowing residents to connect to the machines via a mobile payment app using Bluetooth technology.
2. Payment is safe. Payment information is never sent or stored by WASH, which makes in-app payments the safest way to pay a machine. Once the app is downloaded, residents add funds using a debit or credit card, Also, refunds are handled easily within the app.
3. Residents are happy. One user comments: “Finally! I no longer need to make sure I get enough change from the bank to do laundry. This app is awesome – it works quickly and accurately with no problems at all… makes laundry a whole lot easier.”

Other benefits of mobile pay:

• Less service call management due to a reduction in coin jams and overfilling machines
• Easier refunding by crediting the resident’s account with a push of a button or coupon code
• No additional cost to your residents for using the service

If you’re interested in upgrading your WASH common-area laundry room to mobile pay technology, visit www.washlaundry.com/mobilepay.