5 Reasons to Upgrade to a Digital Laundry Room When it comes to trends in multifamily laundry, digital rooms are leading the charge. Demand for laundry machines with digital payment has roughly doubled since the start of the pandemic.[1] And, it’s a habit that’s likely to stick. Among those who started using their smartphones to pay during the pandemic, approximately 70 percent said they intend to continue afterwards.[2] It has become so prevalent that 15 percent of digital wallet users say they regularly leave their homes without their old-school wallet.[3] Today’s smart laundry rooms offer residents more than the convenience of modern cashless payment — they offer more security and fewer service calls, and also cut down on vandalism and theft. Plus, managers get better visibility to laundry room operations and revenue reporting. If you haven’t upgraded your laundry room yet, consider these advantages: Residents Prefer Cashless Payment – Residents love the convenience of being able to pay with an app or contactless card. In fact, 85 percent of WASH residents surveyed expressed interest in a cashless laundry solution. But you may be surprised to learn that this also adds up to an increase in laundry room revenue. As it turns out, the easier laundry payment is, the more laundry they’ll do. Digital Laundry Is Simple – Ease goes beyond payment. With digital laundry, residents simply have more control over their laundry experience. From checking machine availability to reporting a broken machine, to getting stain removal tips, a laundry app makes doing laundry so much more convenient. Safe and Secure – Digital laundries are a safer option than traditional coin-operated rooms. Encrypted with security features and less enticing for theft than a wallet or purse, digital payments are more secure. Plus, contactless payment is relatively germ free. No More Coin Jams – When you switch to digital payment, you eliminate one of the biggest causes of out-of-order machines – coin jams. With cashless, digital laundry, there are simply no need for coins, so there are no more jams and less vandalism. Upgrades Are Hassle Free – Upgrading to a digital laundry room is easier than you might think. A professional laundry room management company such as WASH, can handle installing the smart room technology and even promote the upgrade to residents. WASH, a pioneer in multifamily laundry since 1947, with thousands of digital laundry rooms throughout the United States, is once again transforming the laundry experience with its new breakthrough digital technology and its WASH-Connect app. If you want your laundry room to be convenient and hassle free as well as profitable, then WASH has a solution for you. Check out our digital bundles or request a free consultation to find the customized digital solution that’s best for your property. [1] https://www.wsj.com/articles/coin-shortage-creates-loads-of-laundry-stress-quarters-change-thefed-11629209465 [2] https://deloitte.wsj.com/articles/how-the-pandemic-has-stress-tested-the-digital-home-01628880858 [3] https://www.mckinsey.com/industries/financial-services/our-insights/banking-matters/new-trends-in-us-consumer-digital-payments
Residents Prefer Mobile Payment With more convenient payment options, cash and even credit cards are no longer the preferred way to pay. As your residents are busy scanning their phones to purchase everything from an afternoon latte to virtual yoga classes, they’re becoming accustomed to using mobile apps virtually anywhere. That can include doing their laundry. Why is mobile payment so popular? • Safety: Mobile payments are a safer option. Your phone is: harder to misplace than currency or credit cards; more noticeable if dropped; encrypted with security features if lost; and less enticing for theft than a loaded wallet or purse. During the current COVID-19 pandemic, you are also far less likely to share germs when using contactless payment. • Convenience: Many people opt to leave their wallets or purses at home, and joyfully ditch routine stops at an ATM or searching for quarters. And while credit cards have made payments almost instant by inserting a chip or swiping a mag stripe, now a simple wave of your hand or a simple tap will do via a mobile payment app. • Revenue Boosting: The great news for property owners and managers is that in laundry rooms with high mobile payment adoption, there have been significant revenue upticks. So, the more convenient payment, the more residents will spend on laundry. In fact, a recent study revealed that 85 percent of residents are interested in cashless laundry payment solutions.* As a leader in laundry tech, WASH Multifamily Laundry Systems is responding by offering an easy-to-use mobile payment solution through its WASH-Connect app. Embracing the WASH-Connect mobile payment technology in your common-area laundry rooms adds the safety and convenience your residents have come to expect, while increasing laundry revenue and requiring less of your time, maintenance and — certainly — fewer jammed quarters. Plus, the WASH-Connect app offers a host of other features designed to make laundry day a whole lot easier: • Residents have more control over their experience. In connected laundry rooms, they can use the app to check remotely which machines are available, and when wash and dry cycles are complete. • Users can request service, refunds and report issues — all directly through the app. • The app comes stocked with laundry advice, stain removal tips and educational resources. Upgrading your equipment also is easier than you might think. WASH installs the smart room technology that allows residents to connect to the machines using Bluetooth right from their mobile devices. For more on how to update your laundry room with mobile pay technology, visit www.washlaundry.com/mobilepay. *February 2020 WASH Resident Survey
Top 4 Benefits of Mobile Payments for Laundry Enabling mobile payment for laundry is easier than you think and can help boost laundry room usage and resident satisfaction. When residents do laundry, with mobile payment they can now simply use their smartphones to pay instead of fumbling with pockets full of quarters or having to add value to a laundry card. And, since mobile payment technology is low cost and simple to implement, property owners and managers are excited to adopt the new technology in their common-area laundry rooms. Before you start accepting mobile payments, consider some of these perks for the property owner and residents: Convenient to Use – With smartphones always in reach, mobile payment makes doing laundry easier, faster and more convenient than ever before. Cheaper Than Card Readers – An inexpensive Bluetooth device installed on a washer is all the hardware that’s needed — meaning that the technology is low cost and a lot less expensive than credit card readers. Built-In Loyalty and Incentive Programs – In-app Resources – Residents can access stain removal advice, helpful laundry tips, fabric washing guides and more. More Secure Than Cash – Mobile payments offer extra layers of security and remove cash from your property, reducing risk of theft and vandalism. Apartment owners and managers from across the country are embracing mobile payments for laundry, thanks to these benefits. By removing the friction of paying with coins they’re improving the laundry experience and their laundry room profits are also on the rise. Leading multifamily laundry operator, WASH, currently has more than 1 million users on their mobile pay platforms and is actively in the process of expanding the reach of mobile payment throughout their customer base. In order to convince residents to adopt a new payment method, WASH provides resident education which demonstrates the convenience. As a result, residents are quickly integrating the technology into their regular laundry routine. If you’re interested in enabling your laundry room for mobile payment, contact WASH today.
Mobile Pay for Laundry Have change for a $20? We didn’t think so. With the rise of convenient payment options, cash is no longer the preferred way to pay for everyday expenses. Today, consumers are swiping their debit cards to buy groceries and scanning their phones for an afternoon latte. Many stores now provide coupons and incentives that can be scanned straight from a mobile app. Thanks to mobile payment technology, many consumers choose to walk around with no cash in their wallets and expect to make purchases just about anywhere – including the laundry room. WASH Multifamily Laundry Systems now offers a mobile payment solution that allows residents to pay for laundry through an app. And no quarters are required! Adding the convenience of mobile payment to your laundry rooms is a great way to foster loyalty, improve resident satisfaction and increase revenue. With WASH managing your laundry room, adding the technology to your equipment is easier than you may think. Here are three things to know: Installation is easy. WASH handles installation allowing residents to connect to the machines via a mobile payment app using Bluetooth technology. Payment is safe. Payment information is never sent or stored by WASH, which makes in-app payments the safest way to pay a machine. Once the app is downloaded, residents add funds using a debit or credit card, Also, refunds are handled easily within the app. Residents are happy. One user comments: “Finally! I no longer need to make sure I get enough change from the bank to do laundry. This app is awesome – it works quickly and accurately with no problems at all… makes laundry a whole lot easier.” Other benefits of mobile pay: Less service call management due to a reduction in coin jams and overfilling machines Easier refunding by crediting the resident’s account with a push of a button or coupon code No additional cost to your residents for using the service If you’re interested in upgrading your WASH common-area laundry room to mobile pay technology, visit www.washlaundry.com/mobilepay.